Branding & Communication Assets
Overview
As part of the RUCCO Partner Launch Program, eligible projects receive access to a full visual identity—designed to enable fast, recognizable, and modular branding across community and ecosystem platforms.
All visual materials are built around a core vector-based mascot, ensuring visual coherence while allowing each project to customize and extend the aesthetic based on its specific goals. These assets are optional and freely adaptable.
What’s Included
🧠 Custom Character-Based Identity
Creation of a fully original, project-specific vector character
Designed and illustrated by Top Tier Artists of the RUCCO DAO founding creative team, each character is delivered in a layered, editable format and built for use across multiple environments. The character serves as the visual anchor for the project and supports avatar generation, community storytelling, branding, and meme-based engagement.
✏️ Telegram Visuals
Sticker set based on the custom character
Includes a Telegram sticker pack, header and icon graphics for the project's official channel, and a themed skin for the license activity bot—all derived from the project’s unique visual identity.
🎨 Avatar Generator & Community Assets
Web-based avatar generator using the project’s custom character
Supports real-time customization of traits, styles, and expressions. Exportable as memes, profile icons, license tiers, or collectible community items.
📢 X (Twitter) and Token Visuals
Communication kit for X (Twitter) and token presentation
Includes prebuilt templates for headers, launch posts, milestone announcements, and governance updates—plus character-based token visuals in standard formats (SVG, PNG, WebP).
🌐 Website & Documentation Frameworks
Branded layout templates for website, GitBook, and GitHub
Includes a homepage structure, component grid system, and documentation layout templates styled around the project’s own character system. Visual guidelines are included to maintain consistency across web, community, and governance interfaces.
Customization & DAO-Led Contributions
Where capacity permits, community contributors may offer design alignment support, including:
Feedback on visual adaptations
Guidance on component use and integrations
Customization of the avatar system and sticker expansions
All design support is non-commercial and community-driven. Assistance is voluntary and cannot be guaranteed at any phase.
Use Guidelines
Projects using RUCCO visual components are expected to:
Operate independently and state their decentralization clearly
Refer to RUCCO as a coordination layer, not a governing entity
Avoid implying any form of endorsement or exclusivity
DAO-approved disclaimers and usage badges are included in the package to help maintain ecosystem clarity.
Summary
The branding and communication assets provided through the RUCCO Partner Launch Program allow builders to launch their project with a fully-formed, character-driven identity system—while preserving complete creative autonomy.
Projects are free to adapt, remix, or extend these resources as needed. No usage is mandatory. The RUCCO visual framework exists to accelerate consistency, community recognition, and ecosystem alignment through shared design language.
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